Frost & Sullivan has honored Smartrac Technology Group as the Company of the Year 2019 in the Global RFID solutions market. Frost & Sullivan declared the RFID and IoT company to have “the best strategy for successful market growth and to hold the leadership position in the RFID industry.”

To receive the Frost & Sullivan Company of the Year Award, a company must demonstrate excellence in growth, innovation and leadership.

According to Frost & Sullivan, it lauds Smartrac as the product digitization leader with a commitment to providing excellent customer value. Frost & Sullivan also recognized the importance of the company’s Smart Cosmos solutions platform, with a focus on retail industry needs, as “setting new digital standards through consumer experience innovation.”

Frost & Sullivan looked to recent milestones in Smartrac’s corporate history, such as the successful customer collaboration, and its related launch of the Telstar 18—adidas’ NFC-enabled 2018 FIFA World Cup ball—as well as the strategic partnership with the Alibaba Group, which is geared to strengthen brand protection strategies.

This year’s accolade follows on from two Frost & Sullivan awards last year, honoring Smart Cosmos for its Consumer Experience Innovation and Smartrac as Europe Company of the Year for its RFID technology solutions.

“As recognized by Frost & Sullivan, the retail market is one large contributor to RFID growth, and with our focus on solutions for branded product manufacturers and retailers, we feel particularly reassured and encouraged by this award. We will leverage that impetus to provide all our customers worldwide and across all industries with additional best-in-class solutions for enhanced customer experience and brand protection,” says Christian Uhl, CEO at Smartrac.

Founded in 2000 and headquartered in Amsterdam, the Netherlands, Smartrac is a global provider of advanced and scalable RFID-based IoT solutions. The company’s standard and customized RFID and IoT portfolio endows products with a unique and secure digital identity and enables connectivity between products, parts and components. Smartrac’s solutions portfolio is used in a wide array of applications across all industries.